In my role in this industry, I often come across those looking for a sense of direction. Some just need a dose of motivation, and some need a full-on system. Naturally, there are plenty in between. 

Something that has become evident over the course of those conversations is a question posed to me by a mentor, Dr. Karl Morris. I find I ask it of myself, and those who consult with me: some form of “What does a good day look like?”

In the end, the more “good days” we stack on top of each other, the more the activities that make a good day stack on each other too, leading to results. 

It’s no different than a fitness program, or diet, or writing a book, or even efforts like building a house. So, here are the key components that enable the best to accumulate one good day after another, setting a standard of daily excellence with which to follow.

Defining Your WHY

In commercial vehicle sales, the most powerful motivator isn’t the commission—it’s the cause. For many of our clients, selling work trucks isn’t just about moving metal; it’s about moving businesses forward. Their “WHY” is rooted in purpose: helping small companies grow, keeping essential services running, and supplying the backbone of America’s workforce with the tools to succeed. 

When you define your WHY, you tap into something bigger than a quota. You become a partner in progress, not just a seller of products. You care about the welder who needs reliable transportation to feed his family, or the HVAC company trying to expand their fleet to meet growing demand. This clarity sharpens your focus, fuels resilience, and builds trust. When money fades as a motivator, your WHY keeps you committed. Because at the end of the day, you’re not just selling trucks—you’re enabling dreams to roll forward.

Don’t forget the personal component in this as well – what your WHY fuels in your personal life. The commission that you earn, how is it helping you smile at the end of the day? Think beyond the numbers you see after the dollar sign… what will it help you accomplish or enjoy?

Define that first, deeply, then move on.

Defining Your Top 10 Daily Priorities in Work Truck Sales

Once you’ve defined your WHY, the next step is aligning your actions with it. 

In work truck sales, success depends on intentionality. That means knowing what truly moves the needle—every single day. Defining the top ten things that need to get done isn’t about checking boxes. It’s about creating structure around your purpose, using disciplined habits to serve your customers, grow your market, and lead with clarity.

Start by identifying the core categories of your business: prospecting, follow-up, vehicle management, deal structure, internal coordination, and customer retention. From there, drill into repeatable, high-impact tasks—like making outbound calls, updating CRM notes, walking inventory, reviewing key accounts, or meeting with service and upfit departments. These actions should reflect your WHY: helping businesses thrive. When your daily priorities are built on that foundation, you’re not just staying busy—you’re building something that lasts.

Make that iron-clad Top Ten. Think of defining them in this way: “If I hit as many of these as possible, I can sleep very well at night, knowing I put in an excellent effort.”

Another way to think about it: “Did today reflect my priorities—or my distractions?”

Injecting the Top Ten into Your Day

Knowing your top ten daily priorities is powerful—but living them is what drives results. To make them actionable, they must become non-negotiable fixtures in your calendar, not vague intentions. Start by time-blocking. Dedicate specific chunks of your day to the categories that matter most: prospecting in the morning when your energy is high, inventory walks before lunch, customer follow-ups and deal progressions in the afternoon.

Use a daily planning sheet or CRM task board to visually track completion. Set a 15-minute morning reset to review your schedule and a 15-minute afternoon wrap-up to assess progress. Eliminate distractions during high-value windows—no email, no multitasking. Instead of asking “What do I have to do today?” start asking, “Which of the ten have I knocked out?”

When you optimize your day around these ten essentials, you’re not just hoping to succeed—you’re engineering it with purpose and precision.

So, What Does a Good Day Look Like?

The difference between an average performer and a top producer isn’t just knowledge or effort—it’s clarity. That’s why the most powerful question you can ask yourself and your team each morning is: “What does a good day look like?”

A good day starts with a clear WHY—understanding that you’re not just selling trucks, you’re helping businesses grow, solve problems, and serve their communities. It’s followed by intentionality: knowing the top ten high-value actions that, if executed daily, create momentum. Prospecting, follow-up, inventory review, internal alignment—each one moves the business forward.

But most importantly, a good day is built, not hoped for. You inject structure through time-blocking, you track your impact, and you measure success not just in deals closed, but in priorities honored. Because in this business, a good day isn’t accidental—it’s designed. And when you repeat enough good days, you build a great career.

Will Brogan is the Strategist for the Commercial Truck Training Division at the One Nexus Group. Will is a consulting and facilitation professional with a decade of experience in building relationships, educating professionals, and developing and delivering training programs.