Driving Success in Commercial Vehicles

With a career spanning over two decades and a track record of driving success, Brian Rigby continues to make a mark in the commercial vehicle industry. As the Director of Commercial  and Fleet Operations at Richard Lucas Chevrolet, Brian’s journey is one of ambition, adaptability, and growth.

A Career Built on Opportunity and Growth

Brian launched his career at Richard Lucas Chevrolet in 2003, and as life so often does, it led him on a journey– first to North Carolina and then eventually back to his roots in New Jersey. When Brian caught word of a Commercial Division opening at Richard Lucas Chevrolet, it felt like fate– bringing him back to the dealership where his career first took shape. In 2022, he rejoined the company, this time taking the lead as Director of the Commercial Sales Division. After reconnecting with George Lucas Jr., General Manager at Richard Lucas Chevrolet, Brian was given the opportunity to spearhead and develop the department. “I started from nothing, and here we are,” Brian reflects on the progress made under his leadership.

The commercial division has flourished under Brian’s guidance, evolving into a key part of Richard Lucas Chevrolet’s operations. His experience, strategic vision, and ability to build relationships have played a pivotal role in this growth.

Leveraging Technology for Success

To stay ahead, Brian uses technology to remain connected with both prospective and repeat buyers. His day-to-day operations rely on social media, particularly LinkedIn, which he uses to grow his network and forge valuable business connections.

Beyond social media, Brian also utilizes the Work Truck Solutions platform. As Brian puts it, “They’re pivotal in our success.”  Brian also keeps a close eye on emerging trends like AI, utilizing tools like ChatGPT, recognizing the potential they hold for transforming the industry. “There’s so much on the horizon,” he notes, demonstrating his forward-thinking approach.

Finding Balance Beyond Work

While Brian is deeply committed to his role at Richard Lucas Chevrolet, his heart belongs to his family. As a proud father of two young boys, he treasures the time he spends with them outside of work. 

It’s a testament to his belief in work-life balance and the importance of cherishing time with loved ones.

Steering Towards Success

His commitment to innovation, networking, and technology, combined with his dedication to his family, makes him a standout leader in his field. 

For those seeking inspiration in the automotive sector, Brian’s journey is proof that with the right mix of passion, perseverance, and adaptability, success is always within reach.