Category: FordPros

Coach Ken: A New World

By Ken Taylor, Commercial Truck Training I recently returned from a national meeting that was eye opening! I had the opportunity to interact with manufacturers, dealers, and support industries to the commercial and fleet dealers across the nation. Knowing that I worked directly with commercial and fleet dealers nationwide, the...

Dealership Success: Planning Ahead in the Green

By Shawn Horsewill, VP Customer Success, Work Truck Solutions The Green Truck Summit (GTS) is an annual day-long event which kicks off the Work Truck Week in Indianapolis and features intensive programs led by industry experts, OEMs and government representatives. It typically begins with a few keynotes, and they then...

Cup O Joe: WELL…YOU ARE DIFFERENT!

I can’t say it often enough.  Nobody outside your office door, or away from your desk, understands you.  You don’t sell the way “they” do.  You don’t have just the finance options “they” have (you have more).  You don’t expect to “sell from stock” the way “they” do.  You don’t...

SCELZI INC: NO COMPROMISE ON MATERIALS of CONSTRUCTION

As Spring approaches and the traumatic weather patterns of early 2023 settle down to something a bit less exciting, truck body builders are faced with the classic “Good News vs Bad News” scenario. The Good News is that Ford is almost back to full-time scheduling of chassis cabs to dealers...

The Reading Truck Group Signs an Agreement to Acquire Mastercraft Truck Equipment; Furthers Expansion West With Two Additional Truck Centers

READING, Pa.–(BUSINESS WIRE)–The Reading Truck Group announced today it has signed an agreement to acquire Colorado-based Mastercraft Truck Equipment, a commercial truck and van solutions provider. With two locations in Colorado, the acquisition of the privately owned Mastercraft Truck Equipment, furthers Reading Truck’s growth strategy; and positions the company with...