FordPros Magazine | Issue 77 | JUNE 2024

BEING IN THE KNOW WILL SET YOU APART

Being in the know (and it’s so much better than being in the “no”) is essential for all of us in the commercial vehicle business, regardless of what role we play – truck pro, upfitter, OEM representative, vendor partner, reporter, consultant, and so forth.

The reality is, our customers – again no matter who they are – rely on us to know what’s happening in our ecosystem and subsequently being able to answer their questions, guide them with recommendations for their business, and suggest new products/solutions.

Sometimes, staying “current” can feel like a job all by itself. The speed of change always seems to be increasing and what we knew last year, and sometimes even what was true yesterday, is no longer accurate. But, by simply reading through this publication – hopefully you do so regularly – and checking out the Commercial Vehicle Business Network website (CVBNetwork.com – feel free to bookmark it!), you’re already well ahead of a large percentage of your competitors, meaning you stand ready to help your customers and set yourself apart as the trusted partner they want and need.

This edition has articles and content from many different areas across our industry, on a wide variety of topics from alternative fuels to press releases, from telematics research to recordings of sessions during a virtual event, and even ideas from Coach Ken. So, no matter your position, or title, or type of company you’re part of, you’ll surely find something in our June Self-Development edition that can help you serve your customers better and improve your knowledge base; and it’s my sincere hope that you’ll find several ideas/stats/concepts that you can apply to how you go about conducting your business to truly set yourself apart by being in the know and sharing your knowledge with others.