FordPros Magazine | Issue 76

IT'S ALL ABOUT CONNECTION

For those in sales, the phrase “building your book of business” is likely a familiar phrase. But even if you’re not in sales, you have a “book” too. Ultimately, our book is the list of people we know and interact with; they might be prospects, customers, colleagues, acquaintances, industry experts you’ve met, mentors, and the list goes on. 

Two of the biggest in-person events in the automotive industry just took place – Work Truck Week and NADA. Hopefully you were able to attend at least one, and you had the chance to make new connections.

While in-person industry events can build our respective books, it’s not always feasible to travel to these shows. Luckily, there are many other ways available. Just one example is something Coach Ken frequently talks about – joining local chapters of various organizations. 

Another great avenue is by registering for the upcoming free virtual Spring Commercial Vehicle Business Summit presented by Work Truck Solutions, along with sponsors Escalent, Mitsubishi HC Capital America and Comvoy. The speaker lineup includes many heavy hitters in the commercial vehicle ecosystem, plus there are even several scheduled networking sessions.