Kathryn Schifferle, CVO of Work Truck Solutions and Jim Press, Senior Advisor, Work Truck Solutions discuss the possibilities and benefits of the upcoming 2024 NADA SHOW and give a teaser for their Workshop Session at the show.
The Commercial Side of Digital Retailing: Tools for Success
Saturday, February 3 • 1:00 PM – 1:45 PM PT
Digital retailing, done right, creates a seamless customer journey, minimizing friction and maximizing the probability of prospects moving through your sales funnel. Tailoring this approach for B2B buyers offers significant opportunities in your commercial department and offers a new tech-based way to join this space. Discussion will focus on Bcommercial and retail buyer personas, creating streamlined multi-channel marketing processes that bring business owners to you, guiding leads from prospects to buyers and how to become a partner and problem solver for business owners to drive commercial ROI.
2024 NADASHOW
LAS VEGAS CONVENTION CENTER
EDUCATION + EVENTS: February 1st – 4th, 2024
EXPO: February 2nd – 4th, 2024
www.nada.org/nada-show
