(CVBN: Chico, CA) — Reading Truck Equipment, LLC. and Masterack, LLC., two leading J. B. Poindexter & Co., Inc. companies specializing in commercial vehicle upfit solutions, announced the integration of their operations to create one of North America’s largest and most comprehensive commercial vehicle upfit organizations.
The integration brings together Masterack’s leadership in cargo management solutions for commercial vans and pickup trucks with Reading Truck Equipment’s nationwide network of commercial vehicle upfit, installation, parts and service locations. Together, the combined organization creates one of the industry’s broadest commercial vehicle upfit portfolios, giving customers access to expanded product offerings, greater geographic coverage and a more seamless experience from specification through installation and ongoing support.
“Bringing Masterack and Reading Truck Equipment together represents a significant step in strengthening our position as a leader in the commercial vehicle upfit industry,” said Norb Markert, Interim President of Reading Truck Equipment. “By combining our complementary capabilities, nationwide footprint and deep product expertise, we’re creating an organization that delivers more value to our customers through broader solutions, greater accessibility and a better overall experience. This integration positions us to better support fleets today while continuing to invest in the innovations that will shape the future of commercial vehicle upfitting.”
While the organizations are integrating operationally, Masterack will continue to operate as a trusted brand, maintaining its product portfolio, customer relationships and long-standing reputation for quality and innovation. Together, Reading Truck Equipment and Masterack will continue investing in the products and capabilities that help commercial fleets and dealers operate more efficiently.
As part of the integration, the combined organization will also assume responsibility for the BEDSLIDE® product line, including manufacturing, sales and customer support. The addition of BEDSLIDE expands the organization’s portfolio of truck and van cargo management solutions, further strengthening its position as a single-source provider of commercial vehicle upfit products and services.
Customers will continue working with their existing sales and support teams while benefiting from expanded product offerings, enhanced capabilities and one of North America’s largest commercial vehicle upfit networks.
For more information, visit www.readingtruck.com or www.masterack.com.
About Reading Truck Equipment
Reading Truck Equipment is a leading commercial vehicle upfitter that customizes, equips and maintains work trucks and vans for businesses and fleets across North America. Through its nationwide network of Reading Truck centers and ship-thru capabilities, RTE provides end-to-end support throughout the life of a vehicle, including professional upfitting, equipment and accessory installation, parts, preventive maintenance, inspections, certifications, mobile service and repairs. For more information, visit https://readingtruck.com.
About Masterack
Masterack is a leading manufacturer of commercial-grade cargo management and storage solutions for vans and pickup trucks. For more than 50 years, Masterack has helped fleets improve organization, safety and productivity through innovative shelving, partitions, ladder racks and cargo management systems. The company also manufactures and distributes the BEDSLIDE® line of truck bed cargo management products, further expanding its portfolio of innovative commercial vehicle storage and productivity solutions. For more information, visit https://masterack.com or https://www.bedslide.com.
Media Contact
Jessica Mineart – Director of Marketing
jmineart@masterack.com
