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Building the Future Together: Highlights from the Spring 2025 Commercial Vehicle Business Summit

The Spring 2025 Commercial Vehicle Business Summit, held virtually on April 2–3, brought together a vibrant community of OEMs, dealers, fleet managers, and solution providers. Hosted by Work Truck Solutions, the event centered around the theme “Building the Future Together, The Community of Commercial,” emphasizing collaboration, improvement, innovation, and resilience...

Rethinking the Road Ahead: A Strategic Shift for the Future of Commercial Vehicles

What if commercial vehicles could evolve around the businesses they serve? The commercial vehicle industry isn’t just facing a tech upgrade—it’s undergoing a strategic reinvention. While passenger cars have evolved steadily into software-defined environments rich in infotainment and user experience, the commercial vehicle sector is only beginning to reckon with...

Enhancing the Commercial Customer Buying Experience with Truckaway Delivery

According to Work Truck Solutions’ latest Commercial Vehicle Market Analysis, rising on-lot inventory and days-to-turn indicate that competition in the commercial vehicle market is heating up. Shoppers have more inventory to choose from, so dealers must explore every opportunity to differentiate themselves and eliminate friction in the buying journey. One...

Five Hours Per Week: Thoughts On Work/Life Balance

I sat at the dinner table one night in January with my wife and kids, laptop open and still feverishly working because of a project not yet completed.  My daughter asked why I was still working during dinner and “after hours.” I shared that I was trying to get something...

From Silos to Synergy: Reimagining Collaboration Across the Commercial Vehicle Ecosystem

In today’s commercial vehicle industry, complexity is a growing storyline. OEMs, dealers, fleet managers, upfitters, and distributors operate within a fragmented network of touchpoints, each with its own priorities and pressures. Although fragmentation is too often the norm, there is always the opportunity for intentional, ecosystem-wide collaboration between stakeholders. The...

Looking Back for Clues to the Future of the Commercial Vehicle Market

They say, “You can’t see where you’re going if you don’t know where you’ve been.” While it may be a cliché, it holds undeniable truth, especially in the commercial vehicle industry. From the horse-drawn freight wagons of the past to the electric and autonomous vehicles on the horizon, history has...

Elevate Your Commercial Dealer Expertise by Leveraging Learning Resources

Sponsored If you want to be a successful commercial vehicle dealer, you’ve got to do more than just offer quality work vehicle solutions to current and potential customers; you’ve got to provide them with insights into which products and solutions are right for their needs. But the path to acquiring...

How to Choose the Right Crane—And the Body to Match

Sponsored Choosing a crane isn’t just about how much weight it can lift. It’s also about where that weight needs to go and how your truck body supports the crane’s performance. Understanding key crane ratings, like pounds and foot-pounds, is the first step in making an informed decision—followed closely by...

Commercial Truck Success: “What Does a Good Day Look Like?”

In my role in this industry, I often come across those looking for a sense of direction. Some just need a dose of motivation, and some need a full-on system. Naturally, there are plenty in between.  Something that has become evident over the course of those conversations is a question...

These 4 Solutions Don’t Just Improve Your Work Truck, They Improve You. Here’s How.

Sponsored Open your favorite industry publication and it won’t be long before you see ads or articles touting features that “optimize efficiency” or “streamline operations.”   You’ll rarely find these same products advertised for their less tangible, more personal benefits, like peace of mind or better health in the long run. So,...