Category: Commercial Vehicle Pro

Industry Disruption from Iacocca to Trump With Auto Industry Legend Jim Press

In this WardsAuto podcast episode, Host David Kiley has an extended chat with longtime auto executive Jim Press. Press, started out at Ford with Lee Iacocca, went on to run Toyota’s U.S. operations through its biggest expansion, and worked at Chrysler when Cerberus owned the brand. Today, he advises companies...

Ford F-150 Lightning Tops U.S. EV Truck Sales, Surpassing Cybertruck

(Ford Authority: Colorado Springs, Colorado) — The Ford F-150 Lightning has reclaimed the title of best-selling electric pickup in the U.S., edging out the Tesla Cybertruck in Q1 2025. According to S&P Global Mobility, Ford registered 7,913 Lightning units vs. Tesla’s 7,126 Cybertrucks. While Cybertruck led 2024 sales, its Q1...

Looking Back for Clues to the Future of the Commercial Vehicle Market

They say, “You can’t see where you’re going if you don’t know where you’ve been.” While it may be a cliché, it holds undeniable truth, especially in the commercial vehicle industry. From the horse-drawn freight wagons of the past to the electric and autonomous vehicles on the horizon, history has...

Elevate Your Commercial Dealer Expertise by Leveraging Learning Resources

Sponsored If you want to be a successful commercial vehicle dealer, you’ve got to do more than just offer quality work vehicle solutions to current and potential customers; you’ve got to provide them with insights into which products and solutions are right for their needs. But the path to acquiring...

Create the Right Company Culture to Ensure Success

In this episode of Driven to Lead, Kathryn Schifferle, founder and Chief Vision Officer of Work Truck Solutions, shares her journey as a serial entrepreneur who has started seven companies over the years.  In her current role, she has filled a critical gap in the needed technology to understand up-fit configurations...

How to Choose the Right Crane—And the Body to Match

Sponsored Choosing a crane isn’t just about how much weight it can lift. It’s also about where that weight needs to go and how your truck body supports the crane’s performance. Understanding key crane ratings, like pounds and foot-pounds, is the first step in making an informed decision—followed closely by...

AutoSuccess and Babcox Media Announce 2025 Women at the Wheel Honorees

(Babcox Media: Akron, OH) — AutoSuccess and Babcox Media proudly present the 2025 class of Women at the Wheel honorees. This fifth-annual event highlights 18 amazing women. The mission of Women at the Wheel is to recognize today’s top female automotive professionals leading the charge throughout the automotive industry. The June...

Commercial Truck Success: “What Does a Good Day Look Like?”

In my role in this industry, I often come across those looking for a sense of direction. Some just need a dose of motivation, and some need a full-on system. Naturally, there are plenty in between.  Something that has become evident over the course of those conversations is a question...

These 4 Solutions Don’t Just Improve Your Work Truck, They Improve You. Here’s How.

Sponsored Open your favorite industry publication and it won’t be long before you see ads or articles touting features that “optimize efficiency” or “streamline operations.”   You’ll rarely find these same products advertised for their less tangible, more personal benefits, like peace of mind or better health in the long run. So,...

Powering Progress: How Digital Marketplaces are Revolutionizing the Commercial Vehicle Industry

The commercial vehicle industry is experiencing a profound transformation, driven by several factors, including a rapidly evolving buyer demographic. With millennials now making up a significant portion of the workforce and Generation Z steadily growing, the expectations for how businesses acquire vehicles have fundamentally changed. These digitally native generations demand...