Motive Introduces AI Assisted Platform to Unify Driver Safety, Equipment Monitoring, Spend Management, HR, and Even Coaching
Customers use the platform to unify essential workflows, cut costs, save time, and respond to risk in real time.

More than a decade ago, Motive set out to solve a challenge every physical operations leader knows too well: Critical workflows were scattered across disconnected systems. Vehicle tracking, dash cams, fuel cards, time tracking, maintenance, and training all lived in separate tools. There was no single source of truth — and no easy way for safety, operations, and finance teams to work together.
What began with Fleet Management in 2015 has evolved into a connected, AI-powered platform that now includes Driver Safety, Equipment Monitoring, Spend Management, and Workforce Management. Today, Motive customers use the platform to unify essential workflows, cut costs, save time, and respond to risk in real time.
Here’s what’s new:
- New safety AI models prevent leading causes of collisions — fatigue, lane swerving, and unsafe parking.
- New AI Coach – the first and only AI avatar for coaching delivers personalized driver coaching automatically.
- AI Assistant identifies critical issues and helps teams take the right action in real time.
- AI fraud detection stops losses before they happen — backed by the industry’s highest $250,000 Fraud Protection Guarantee.
- Motive Analytics brings real-time answers to every team.
- Motive Workforce Management helps teams manage their workforce at scale
See more details in Motiv’s post