At this year’s Work Truck Week, Knapheide officially launched its “America’s Work Truck” campaign, a national initiative designed to define the modern work truck category. Mandar Dighe, Knapheide’s VP of Marketing & Sales, sat down with Steve Henning to explain the “United in Work” philosophy.
With 178 years of history and more trucks on U.S. roads carrying their name than any other brand, Knapheide is focusing on the power of partnerships—from distributors to the individual tradespeople who rely on their equipment daily. Despite global economic “turbulence,” Dighe shares why Knapheide remains bullish on the future, continuing a legacy spanning six generations of family ownership.
