In an insightful interview at Work Truck Week 2026, Mike Hyde (Upfitter Strategy Lead & Media Engagement) connects with Will Sullivan of Knollwood to explore the evolving landscape of the commercial vehicle industry.
The discussion dives deep into Knollwood’s commitment to quality and innovation. A standout theme of the conversation is Knollwood’s identity as a family-owned and operated business. This heritage isn’t just a label; as Will explains, it is deeply woven into their company culture and the meticulous craftsmanship of their work.
Mike and Will share their perspectives on how this personal approach to business allows for greater agility and a stronger commitment to the end-user. Whether you are a fleet manager or an industry enthusiast, this interview offers a look at how Knollwood stays ahead of the curve with modern technology while maintaining the core values that only a family-run operation can provide.
