Navigating the Shift: Finding Success in Work Truck Sales in a Challenging Market
First published on Autosuccessonline.com Learn how to embrace omnichannel sales, improve prospecting, build your buyer base and unlock new opportunities for your dealership in 2024. By Kathryn Schifferle, founder and CVO of Work Truck Solutions. The business-to-business (B2B) automotive landscape is shifting — much like every industry and market in 2024. Work truck sales, once fast-moving due to the consistent demand and low inventory levels, now face a slower cycle with saturated inventory. Online leads slowed down significantly, and with this shift demands a proactive approach...