Before You Lose Them: Customize Your Lead Response for Commercial
Your First Irrelevant Communication to a Commercial Customer is The Last You’ll Get By Alicia Von Bokel – Performance Manager – Maritz Automotive The “One Size Fits All” Method If you are like most stores, you likely have a specific Internet/BDC department to handle your website, 3rd party and all Internet leads. Whether you have a specific BDC department that turns over leads to the sales team, or you have a “cradle-to-grave” approach to closing leads, your store has a process for that. What your...
