Category: Columns

Letter From the Editor: If you Wait, You’ll be Late

Letter From the Editor: If you Wait, You’ll be Late

If you Wait, You’ll be Late There’s been much talk about what’s changing and what the future of the commercial space will look like. And there are about as many predictions as there are prognosticators. However, one thing is certain – if you stand on the sidelines to see how...

Joe’s Letter: Start with WHY

Start with WHY There is a speaker, a consultant, who gave a TED Talk in 2009 that really impressed me.  Apparently, others were interested too, because I just checked, and it has in excess of 62 MILLION views.  It is one of the top ten or twenty TED talks of...

Dealership Success: “Futurish” Shock

By Shawn Horsewill, VP Customer Success, Work Truck Solutions I’ve written quite a bit about commercial vehicle shows in this publication, including NADA 2023 and WTW 23. In this issue, I’d like to talk about the Commercial Vehicle Business Summit (CVBS) Spring 2023, which was hosted by none other than...

Cup o’ Joe: These ARE the Days!

These ARE the Days! By Joe Hughes I just was at the latest meeting of the Northwest Ford Truck Association (formerly Club), and reminiscing about the time twenty years ago when another FordPro, Chris Webster (Bickford Ford), Geoff Strother (Nelson Truck, an upfitter), Robert Jorgenson (now Summit Truck Body), Verle...

AltFuel: The Song Remains The Same

By Ryan Day, Assistant Editor For all the hoopla surrounding EVs, self-driving vehicles, and other underlying technology that’s hitting the streets today, there really is “nothing new under the Sun.” Sayings like that and “The more things change, the more they stay the same”  have become cliches for a reason....

FORD ANNOUNCES THREE-YEAR HYDROGEN FUEL CELL E-TRANSIT TRIAL

·Ford leads innovation consortium testing hydrogen fuel cell technology on all-electric E-Transit ·Delivery van operators to benefit from zero-emission vehicle’s extended range and quicker refuelling ·Small UK-based prototype fleet to run as part of wider alternative fuel research project ·Vehicle conversion by Ford Pro commercial experts Ford is spearheading research...

AltFuel: Commercial EV Outlook for 2023

Between mounting clean-air regulation and a genuine desire for ecological sustainability, the demand for vehicles using alternative fuels (alt-fuel) has never been greater. It’s more than a trend; the drive to create cleaner transportation systems is here to stay. So, what does that mean for businesses that buy, sell, and...

Work Truck Week 2023: This Big March Event had Nothing to do with Basketball

Work Truck Week 2023: This Big March Event had Nothing to do with Basketball

By Steve Henning If you follow college basketball, you know there’s a big event in March that teams and fans look forward to each year. But if you follow the commercial vehicle business – which, of course you do since you’re reading this – you know this industry has a...

Coach Ken: A New World

By Ken Taylor, Commercial Truck Training I recently returned from a national meeting that was eye opening! I had the opportunity to interact with manufacturers, dealers, and support industries to the commercial and fleet dealers across the nation. Knowing that I worked directly with commercial and fleet dealers nationwide, the...

Dealership Success: Planning Ahead in the Green

By Shawn Horsewill, VP Customer Success, Work Truck Solutions The Green Truck Summit (GTS) is an annual day-long event which kicks off the Work Truck Week in Indianapolis and features intensive programs led by industry experts, OEMs and government representatives. It typically begins with a few keynotes, and they then...