Category: NADA

NADA – The Snow Must Go On

Yes, you read that right, it says “Snow” and not “Show”. And if you were trying to get to the NADA Show and Expo, or actually made it there, you understand completely. Unfortunately, a winter strom wreaked havoc on the city of New Orleans, the host location for NADA 2025, which made it a significant challenge for the dealership team members, exhibitors and thousands of others trying to make their way there. Sadly, many were not able to attend, despite repeated efforts. Stories of multiple...

LISTEN: 2024 NADA SHOW PREVIEW

Kathryn Schifferle, CVO of Work Truck Solutions and Jim Press, Senior Advisor, Work Truck Solutions discuss the possibilities and benefits of the upcoming 2024 NADA SHOW and give a teaser for their Workshop Session at the show. The Commercial Side of Digital Retailing: Tools for SuccessSaturday, February 3 • 1:00 PM – 1:45 PM PT Digital retailing, done right, creates a seamless customer journey, minimizing friction and maximizing the probability of prospects moving through your sales funnel. Tailoring this approach for B2B buyers offers significant...