Category: Coach Ken

WATCH + LISTEN: Commercial Truck Training | Will Brogan

Steve Henning, Commercial Vehicle Business Network sat down with longtime industry friend and partner Will Brogan, Commercial Truck Training (CTT) powered by One Nexus, to talk about CTT’s transition, the future of the dealership landscape, and how the quickly changing face of technology informs it all.

Commerical Truck Success: The Real Drivers of Your Business

By Will Brogan, Commercial Truck Success, Powered by OneNexus “The only source of knowledge is experience.” – Albert Einstein In today’s competitive market landscape, businesses in every industry are increasingly recognizing the pivotal role that end-users play not just in purchasing decisions, but in shaping the entire product lifecycle. Your...

Commercial Truck Training: Strengthening Connections

By Will Brogan, Commercial Truck Training When we introduce the section of our refreshed Ultimate Boot Camp called Follow Through (as opposed to the cringy Follow Up), we ask our group two questions: “What was a memorable time someone impressed you with following through?” “When was the last time you...

Driving Connections: One Nexus Acquires Commercial Truck Training

This industry is all about making connections, and you see evidence of that everywhere. It is an honor to share details on one such connection in this admired publication. Our job is to help a business grow by connecting them to the tools that can assist in their everyday efforts....

COACH KEN : Working Trade Shows Without a Booth

Working a trade show for commercial auto can be a very lucrative event regarding both appointments and sales. Most dealerships feel like they have to buy a booth in order to make it worthwhile, but nothing could be further from the truth.  Here is why: One day walking the booths...

WATCH + LISTEN: WTW24 | COMMERICAL TRUCK TRAINING | KEN TAYLOR

Coach Ken Taylor of Commercial Truck Training sat down with Kathryn Schifferle, CVO Work Truck Solutions to talk about the tools available and needed for the fast changing commercial vehicle market as well as One Nexus’ acquisition of Commercial Truck Training. Be sure to attend 2025 Work Truck Week! https://www.commercialtrucktraining.com/

COACH KEN: Is Your “Net” Working?

I often get asked, “Ken, what is the best way to network?” I have an unusual response to this question that requires a lengthy answer. I tell them to imagine they are fishing with one of two kinds of nets: a “casting net” and a “drag net.” A casting net...

Coach Ken: The Light at the End of the Tunnel

We have been experiencing difficult economic and social times.  Inflation, a pandemic, shortages, and even protests have gripped the nation and the world with uncertainty. Businesses and families have been “psychologically” impacted and have held back on new purchases and business expansion. The good news is in times like these...

COACH KEN: THE EXTRA MILE

A phrase I have learned to despise is “good enough.” We live in an age of “good enough” versus “the best.” Good enough means average. Good enough means you cut corners, get by, or do enough to get a “C” on a project or paper.  Imagine for a moment that...

Coach Ken: Almost There! Facing Failure

So, you have been making sales calls with little success. As a result of all the negative news, you have decided to wait around the dealership until more inventory is available and the market picks up. I’m here to tell you that is the worst strategy possible in this or...