Lahmer has spent 10 years with the company in various roles.

Cincinnati, Ohio, June 22, 2023 – Venco Venturo^®, an industry leader in the manufacturing, service and sales of work-ready service cranes, truck bodies, hoists and accessories since 1952, announces Ian Lahmer as its new vice president, sales and marketing.

“I couldn’t be more excited for this opportunity, Lahmer said. “I look forward to working in new ways with all the amazing people here to lead our ongoing sales and marketing efforts.”

Lahmer has worked at Venco Venturo since 2013, most recently as marketing director and western territory manager.

In his new role, Lahmer will direct sales forecasting activities, provide leadership in developing new sales and marketing programs and manage internal sales and marketing teams, among other duties. 

“I’m excited to lead our team in new business development endeavors and continue to support the growth of our company in all areas.”

Lahmer officially began his new role in April 2023.

To learn more about Venco Venturo and its product and service offerings, visit venturo.com.

About Venco Venturo^®

Venturo cranes and Venco hoists are rugged, tough, made in America and built to last. The quality craftsmanship of their products is backed by straight talk, real expertise and superior customer service. Venturo also manufactures van cranes and is the official U.S. distributor for Ferrari Knuckle Boom Cranes. The VTEC custom and stock work trucks are the newest addition to the Venco Venturo family of products. For product information, including our line of Workforce trucks including Workforce25, Workforce45, Workforce60 and Workforce66, visit venturo.com or call 800-226-2238.

Venco Venturo^® began in 1952 as Collins Associates, Inc, the largest manufacturer’s representative agency in the truck body and equipment industry. In 1964, they founded the Truck Equipment & Body Distributors Association, which today is known as the National Truck Equipment Association (NTEA). From there, the company branched out into manufacturing the rugged cranes and hoists it is known for today.