If you Wait, You’ll be Late
There’s been much talk about what’s changing and what the future of the commercial space will look like. And there are about as many predictions as there are prognosticators. However, one thing is certain – if you stand on the sidelines to see how it all shakes out, you’re going to be too late.
Consider this scenario. You get up in the morning and get ready for work. Would you wait until every traffic light on your route was green before you left your house? Of course you wouldn’t. And why not? Because if you did, you’d never leave your house.
The same can be said in the context of the future of commercial vehicles and the businesses that support them. If you wait until all the changes are made and everything is “ready” you’ll be far too late and the competition will pass you by, and they’ll take your market share on the way.
Does this mean you should jump in with no plan and no information about what’s coming? Definitely not. However, there’s also the saying “The early bird gets the worm” and it seems to fit in our business. The evolution of fuel types and batteries continues to morph, but those who have already been working to help their customers understand these changes, while outlining the pros and cons of each, are well ahead of those who are still thinking about their approach.
The theme of the Commercial Vehicle Business Summit hosted by Work Truck Solutions last month was “Futurish” and the numerous presenters and panelists all brought some great ideas; in fact, we’ve outlined a few in this issue. And the common thread was that these experts, and the businesses they represent, weren’t waiting to see what the future might hold. Instead, they’d proactively educated themselves on changes and were helping to shape their future – and the best news of all is that each was willing to share what they’ve learned, along with their strategies, with the audience.
They truly didn’t wait until it was too late. Follow their lead and work on taking action to shape the future of your business today.
-Steve
