Columns / Commercial Vehicle Pro / CVBNetwork / FordPros / Read
by admin · Published August 6, 2024 · Last modified August 3, 2024
In the world of work trucks and vans, we have lots of tools – some of which are new(er) and some that date back to the origins of our business. But no matter the age of the tools we have at our disposal, it’s best to employ them in a fashion that best serves our customers, which will almost always be good for our business too; and this is true regardless of what your business is, from dealerships, to upfitters, to OEMs, to any vendor...
Commercial Vehicle Pro / CVBNetwork / FordPros / Read
by admin · Published June 4, 2024 · Last modified June 1, 2024
By Steve Henning, Editor Being in the know (and it’s so much better than being in the “no”) is essential for all of us in the commercial vehicle business, regardless of what role we play – truck pro, upfitter, OEM representative, vendor partner, reporter, consultant, and so forth. The reality is, our customers – again no matter who they are – rely on us to know what’s happening in our ecosystem and subsequently being able to answer their questions, guide them with recommendations for their...
Building Your Book For those in sales, the phrase “building your book of business” is likely a familiar phrase. But even if you’re not in sales, you have a “book” too. Essentially, your book is that list of people you know and interact with; they might be prospects, customers, colleagues, acquaintances, industry experts you’ve met, mentors, and the list goes on and on. The important point here is that we all have a book, no matter what business we’re in, and regardless of our role...
Columns / Commercial Vehicle Pro / CVBNetwork / FordPros / Read / Toolbox
by admin · Published February 6, 2024
Relationships – Still a Cornerstone There’s no doubt the world of business – of buying and selling goods – has changed. It’s no longer simply going down to the corner store to purchase what you need. Or heading to the one and only dealership in town to buy that vehicle you need. The way in which we purchase goods, both for our personal use and for our businesses, is vastly different than what it once was, and some of it is probably for the better,...
Columns / Commercial Vehicle Pro / FordPros / Read
by admin · Published August 19, 2023 · Last modified October 4, 2023
As we all know, opportunities come in many shapes and sizes. Looking back over the last couple of years, there were many opportunities to talk to your customers, although many of those conversations weren’t quite what you – or your customers – likely wanted. Much of the time, the discussion centered around work trucks and vans you simply didn’t have / couldn’t get (at least not quickly) for them. Rather, you had to talk about the options for ordering, and the time that would take,...
If you Wait, You’ll be Late There’s been much talk about what’s changing and what the future of the commercial space will look like. And there are about as many predictions as there are prognosticators. However, one thing is certain – if you stand on the sidelines to see how it all shakes out, you’re going to be too late. Consider this scenario. You get up in the morning and get ready for work. Would you wait until every traffic light on your route was...
