Building Your Book For those in sales, the phrase “building your book of business” is likely a familiar phrase. But even if you’re not in sales, you have a “book” too. Essentially, your book is that list of people you know and interact with; they might be prospects, customers, colleagues, acquaintances, industry experts you’ve met, mentors, and the list goes on and on.  The important point here is that we all have a book, no matter what business we’re in, and regardless of our role...

As we all know, opportunities come in many shapes and sizes. Looking back over the last couple of years, there were many opportunities to talk to your customers, although many of those conversations weren’t quite what you – or your customers – likely wanted. Much of the time, the discussion centered around work trucks and vans you simply didn’t have / couldn’t get (at least not quickly) for them. Rather, you had to talk about the options for ordering, and the time that would take,...