READ ENTIRE ARTILCE AT KNAPHEIDE’S BLOG While your online inventory may be raking in leads for your retail business, can the same be said about your online commercial inventory? The generation of leads is crucial for the survival of many businesses, including auto dealerships. Keep reading to learn more about lead generation and easy ways to optimize your online inventory to draw in more potential customers. FIRST, WHAT ARE LEADS? According to HubSpot, “a lead is any person who indicates interest in a company’s product or...