With a background in construction and industrial work, Mike Kelly now serves as the dedicated Commercial and Fleet Department Director at Mike Shaw CDJR.

Transitioning from a 3-year stint in retail car sales and leveraging his background as a contractor, Mike integrated his knowledge of construction and commercial vehicles with his experience in the car business. His journey with the Mike Shaw dealership began seven years ago, marking a decade of his involvement in the automotive industry, with the last seven years focused on commercial vehicles.

In his current role, Mike oversees inventory, finance, and warranty operations alongside managing a team of three account managers. His responsibilities are pivotal to the dealership’s success, fostered within the Asbury Automotive Group. The group is recognized as the eighth largest in the United States, allowing Mike significant scope for collaboration across a range of dealerships, particularly benefiting from the ecosystem of the Larry H. Miller Group and others in the western U.S. Though based primarily at the Greeley, Colorado location, his role necessitates travel to assist customers throughout these connected networks.

One of Mike’s most valued technological tools is surprisingly simple yet highly impactful—a gimbal and a cell phone. This setup has revolutionized how he engages potential buyers by facilitating the creation of video content. These videos, effortlessly integrated into the inventory on Work Truck Solutions and shared via his YouTube channel, enable Mike to offer immediate, visual insights into the vehicles that buyers are interested in. This approach positions him more as a consultant than a salesman, enhancing customer trust and streamlining the purchasing process.

Outside his professional endeavors, Mike’s life is rich with personal commitments and passions. A devoted family man, he’s been married for 21 years to his sweetheart, Sarah, with whom he shares three children. When not immersed in the automotive world, Mike dedicates his time to coaching and mentoring, serving as a football coach for the Loveland Mountain Lions in Colorado. This role allows him to impact the lives of about 75 young athletes, coaching, training, and teaching—activities that he ranks among his most cherished pastimes beyond his family life.