Tagged: Shawn Horswill

DEALERSHIP SUCCESS: Modern Merchandising – Redefining the Customer Experience

By Shawn Horswill, Senior Vice President, Product, Work Truck Solutions In today’s fast-paced business environment, commercial vehicles are the lifeblood of countless enterprises. From bustling construction sites to efficient delivery fleets, these workhorses are essential for transporting goods, providing services, and driving economic growth. For the business owners and fleet managers who rely on these vehicles, the purchasing process is a critical decision that directly impacts their operational efficiency and bottom line. In the digital age, customer expectations have evolved dramatically. The days of browsing...

DEALERSHIP SUCCESS | Building Bridges

The Power of Human Connections in the Commercial Vehicle Industry Amid the bustling season of commercial vehicle expos and trade shows, “Connecting the Dots” was not merely the theme for the Commercial Vehicle Business Summit Spring 2024; it was a clarion call. This phrase underscored the pivotal role of human connections within the complexity of commerce and technology. Let’s explore these connections and their vital impact on the success of commercial vehicle dealerships. The Essence of Human Connections in the Commercial Vehicle Industry Human connections...