Category: Dealership Success
It’s not just handwriting on the wall, there’s miles of graffiti, gallons of virtual ink, a tsunami of information engulfing the commercial industry; and it’s all about tech. Everywhere we turn, the unrelenting tide of emerging technology is crashing onto the shores of our business world. Am I being a bit overly drama-poetic? Probably, but I don’t think it’s possible to overstate the evolutionary impact that technology is having on the way commercial vehicle professionals do business. In fact, I would argue that technology is...
How do you unleash the full potential of your commercial dealership and outmaneuver the relentless competition? Well, in today’s world, that doesn’t necessarily mean having a vast on-lot inventory for shoppers to choose from. Those days may never return. There are ways to attract commercial prospects other than maintaining a Yellowstone Park-sized herd of work trucks. Instead, look for growth by encouraging shoppers to engage with your product online.Your ability to attract, engage, and ultimately convert fleeting prospects into loyal customers should be a top...
By Shawn Horsewill, VP Customer Success, Work Truck Solutions I’ve written quite a bit about commercial vehicle shows in this publication, including NADA 2023 and WTW 23. In this issue, I’d like to talk about the Commercial Vehicle Business Summit (CVBS) Spring 2023, which was hosted by none other than Work Truck Solutions. The CVBS is the only major virtual summit dedicated solely to the growing commercial vehicle industry. And forgive me if I’m a little biased, but I believe it is also the number...
By Shawn Horsewill, VP Customer Success, Work Truck Solutions The Green Truck Summit (GTS) is an annual day-long event which kicks off the Work Truck Week in Indianapolis and features intensive programs led by industry experts, OEMs and government representatives. It typically begins with a few keynotes, and they then break out into sessions that focus on more specific subjects. This year, they did a great job of covering the clean energy trends that affect commercial vehicles, plus provided operational insights for vocational truck fleets....
