DEALERSHIP SUCCESS: SURVIVING & THRIVING IN THE TECH JUNGLE
It’s not just handwriting on the wall, there’s miles of graffiti, gallons of virtual ink, a tsunami of information engulfing the commercial industry; and it’s all about tech. Everywhere we turn, the unrelenting tide of emerging technology is crashing onto the shores of our business world.
Am I being a bit overly drama-poetic? Probably, but I don’t think it’s possible to overstate the evolutionary impact that technology is having on the way commercial vehicle professionals do business.
In fact, I would argue that technology is having a greater impact on the commercial vehicle industry right now than any other single factor. And it’s not just your dealership that is being challenged by tech—it’s also impacting your customers, who are increasingly demanding more from their suppliers.
Your customers NEED more from you, which means you must adapt your business processes to keep up with the demands of this new era. You need to be ready to deliver on their needs. But how?
Seeking out and leveraging technology that helps you to be a better solution provider is definitely a good start.
For instance, Work Truck Solutions has several products, such as CV ShowroomTM, that help dealers capitalize on the increasing propensity of B2B buyers who do the majority of their shopping online before they ever reach out to a sales rep. In fact, CV Showroom lets you display inventory you don’t even have on your lot. Today’s customers expect that level of online savvy from dealer websites, just like they would from any B2C website.
Your site must have up-to-date inventory listings that include all the details of the vehicle… AND the commercial body it’s been upfitted with. The truth is, if your site doesn’t plainly display that kind of body data, today’s buyers are inclined to leave your site rather than contact you. Work Truck Solutions can pull that information right off your vehicle invoices and display it on your site.
And there’s technology that can streamline your commercial inventory management. There’s tools like Communicator to improve your connection with business buyers. Or the Vehicle Acquisition Search Tool (VAST) that saves hours of research when searching for a specific vehicle for a customer. It’s tech, tech, and more tech!
By incorporating value-add systems into your business strategy, you can grow your business with the confidence of knowing that you’re leveraging the latest technologies, services, and resources to stay ahead of the competition.
Embracing technology can improve your bottom line, optimize your operation, and increase profits, all while improving customer satisfaction.
As Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change”. Let’s take those wise words to heart as we navigate the future of business technology.
Are you ready to master the change?