Category: Commercial Truck Training
Steve Henning, Commercial Vehicle Business Network sat down with longtime industry friend and partner Will Brogan, Commercial Truck Training (CTT) powered by One Nexus, to talk about CTT’s transition, the future of the dealership landscape, and how the quickly changing face of technology informs it all.
By Will Brogan, Commercial Truck Success, Powered by OneNexus “The only source of knowledge is experience.” – Albert Einstein In today’s competitive market landscape, businesses in every industry are increasingly recognizing the pivotal role that end-users play not just in purchasing decisions, but in shaping the entire product lifecycle. Your effort to establishing meaningful relationships with these end-users – those who drive and utilize your vehicle on the job site – goes beyond customer service and putting out fires; it involves actively seeking and utilizing...
By Will Brogan, Commercial Truck Training When we introduce the section of our refreshed Ultimate Boot Camp called Follow Through (as opposed to the cringy Follow Up), we ask our group two questions: “What was a memorable time someone impressed you with following through?” “When was the last time you impressed someone with following through?” There’s usually silence after the second question. There is so much focus on the process of the sale, even in fleet and commercial, that the customers you’ve collected get moved...