Coach Ken / Commercial Truck Training / Commercial Vehicle Pro / CVBNetwork / FordPros / Listen / OEMS / Watch
by admin · Published August 13, 2024 · Last modified August 20, 2024
Steve Henning, Commercial Vehicle Business Network sat down with longtime industry friend and partner Will Brogan, Commercial Truck Training (CTT) powered by One Nexus, to talk about CTT’s transition, the future of the dealership landscape, and how the quickly changing face of technology informs it all.
Coach Ken / Columns / Commercial Truck Training / Commercial Vehicle Pro / CVBNetwork / Ford / FordPros / Read
by admin · Published July 26, 2024 · Last modified August 3, 2024
By Will Brogan, Commercial Truck Success, Powered by OneNexus “The only source of knowledge is experience.” – Albert Einstein In today’s competitive market landscape, businesses in every industry are increasingly recognizing the pivotal role that end-users play not just in purchasing decisions, but in shaping the entire product lifecycle. Your effort to establishing meaningful relationships with these end-users – those who drive and utilize your vehicle on the job site – goes beyond customer service and putting out fires; it involves actively seeking and utilizing...
Coach Ken / Columns / Commercial Truck Training / Commercial Vehicle Pro / FordPros / Read
by admin · Published June 1, 2024
By Will Brogan, Commercial Truck Training When we introduce the section of our refreshed Ultimate Boot Camp called Follow Through (as opposed to the cringy Follow Up), we ask our group two questions: “What was a memorable time someone impressed you with following through?” “When was the last time you impressed someone with following through?” There’s usually silence after the second question. There is so much focus on the process of the sale, even in fleet and commercial, that the customers you’ve collected get moved...
This industry is all about making connections, and you see evidence of that everywhere. It is an honor to share details on one such connection in this admired publication. Our job is to help a business grow by connecting them to the tools that can assist in their everyday efforts. Maybe that’s enhancing efficiency, making transportation safer, providing unprecedented convenience, or simply allowing the bottom line to tilt more in their favor. To succeed anywhere in the commercial and fleet world, you have to love...
Coach Ken / Columns / Commercial Vehicle Pro / FordPros / Read / Tradeshows
by admin · Published March 28, 2024
Working a trade show for commercial auto can be a very lucrative event regarding both appointments and sales. Most dealerships feel like they have to buy a booth in order to make it worthwhile, but nothing could be further from the truth. Here is why: One day walking the booths at a trade show or other business event is like five days of sales calls! Here is a short guide to working the show, including the word track. 1. Be casual and friendly and whatever...
2024 / Coach Ken / Commercial Vehicle Pro / FordPros / Listen / NTEA / Toolbox / Tradeshows / Watch / Work Truck Week
by admin · Published March 13, 2024
Coach Ken Taylor of Commercial Truck Training sat down with Kathryn Schifferle, CVO Work Truck Solutions to talk about the tools available and needed for the fast changing commercial vehicle market as well as One Nexus’ acquisition of Commercial Truck Training. Be sure to attend 2025 Work Truck Week! https://www.commercialtrucktraining.com/
Coach Ken / Columns / Commercial Vehicle Pro / FordPros / Read
by admin · Published January 18, 2024 · Last modified February 6, 2024
I often get asked, “Ken, what is the best way to network?” I have an unusual response to this question that requires a lengthy answer. I tell them to imagine they are fishing with one of two kinds of nets: a “casting net” and a “drag net.” A casting net spans about six feet in circumference and drag nets can be up to fifty feet long. The casting net is thrown into the ocean water by one person and after many tries you are lucky...
Coach Ken / Columns / Commercial Vehicle Pro / CVBNetwork / FordPros / News / Read
by admin · Published November 2, 2023 · Last modified December 6, 2023
We have been experiencing difficult economic and social times. Inflation, a pandemic, shortages, and even protests have gripped the nation and the world with uncertainty. Businesses and families have been “psychologically” impacted and have held back on new purchases and business expansion. The good news is in times like these some of the world’s greatest businesses have been created and prospered. Publix Super Market: Twenty-two-year-old George Jenkins quit his job as manager of a Florida Piggly Wiggly and started his own grocery store next door....
Coach Ken / Commercial Vehicle Pro / FordPros / Read / Sponsors
by admin · Published September 26, 2023 · Last modified October 8, 2023
A phrase I have learned to despise is “good enough.” We live in an age of “good enough” versus “the best.” Good enough means average. Good enough means you cut corners, get by, or do enough to get a “C” on a project or paper. Imagine for a moment that a firefighter, police officer, paramedic, brain surgeon or professional athlete lived by the phrase “good enough?” Here is a quote to remember and live by: “The road to the extra mile is never crowded.” The...
So, you have been making sales calls with little success. As a result of all the negative news, you have decided to wait around the dealership until more inventory is available and the market picks up. I’m here to tell you that is the worst strategy possible in this or any economic environment. Let’s take a quick look at history: He tried 1,000s of materials to create the invention he knew would change the world. A reporter asked him, “Are you ready to give up?”...
