Category: CupOJoe

Columns / Commercial Vehicle Pro / CupOJoe / FordPros / Read

Cup O Joe: Seize the Problem – Opportunity in Full Disguise!

This very day, I got a call from an agency in New York(!) that I supplied an F150 with a food delivery system that  arrived this week. He (John) had a problem that could be solved if I and my dealership could react quickly (before the  MSO was assigned). Sounds simple enough, but the paperwork said they were “Meals on Wheels…so-and-so  town, Inc.” So, what’s the problem? The MSO, to satisfy the good people in New York DOL, AND the insurer of  Meals, MUST include...

CupOJoe

Cup o’ Joe: These ARE the Days!

These ARE the Days! By Joe Hughes I just was at the latest meeting of the Northwest Ford Truck Association (formerly Club), and reminiscing about the time twenty years ago when another FordPro, Chris Webster (Bickford Ford), Geoff Strother (Nelson Truck, an upfitter), Robert Jorgenson (now Summit Truck Body), Verle Ketchum (now Mullinax Ford), Tim Tobin (Northside Ford Trucks) collaborated with a most excellent Steve Hurley (Ford CBM Retired and missed), to start the Club.  It just seemed like a good idea to get together...

Columns / Commercial Vehicle Pro / CupOJoe / FordPros / Read

Cup O Joe: WELL…YOU ARE DIFFERENT!

I can’t say it often enough.  Nobody outside your office door, or away from your desk, understands you.  You don’t sell the way “they” do.  You don’t have just the finance options “they” have (you have more).  You don’t expect to “sell from stock” the way “they” do.  You don’t instantly deliver units the same day you meet and greet.  You get weekends off and “they” don’t.  The licensing person has to prorate fleet licenses to expire at the end of the calendar year: they...