Reading Truck Open Houses from East to West
Following their rebranding launch, Reading Truck was excited to showcase their facilities, products and services by holding open houses at six Reading Truck centers on the East and West Coasts. Hosting its valued customers and dealers, Reading highlighted their breadth of capabilities and services. “The open houses were a great way to connect with our customers and discuss how we can continue to support their evolving needs,” explained Jason Connell, President, Reading Truck Center.
The open houses presented Reading Truck’s full line-up of its latest work truck bodies and equipment, along with products and equipment from LEER, Masterack and EAVX, all sister companies also owned by JB Poindexter & Co. EAVX, the technology and innovation hub of JBPCO, demonstrated the Proxima – a Class 5 walk-in step van body from Morgan Olson. The Proxima, powered by an electric chassis and integrated technology, sparked conversations centered on EV technology and the future of the work truck industry.
While the focus was on 6 locations, all 22 Reading Truck center locations provide an outlet for new or upgraded work truck outfitting, support from their sales and service teams, and purchasing products and equipment from a variety of vendors. “We work hard to make sure our Reading Truck locations are a one-stop shop for all our customers. The opportunity to strengthen our relationships and ties in the communities we serve made each day a huge success,” stated Eric McNally, Vice President, Sales & Marketing.
Reading Truck’s open houses generated meaningful conversations with their dealers and customers in those specific service areas. As leaders in the truck body manufacturing industry, Reading is always available to support inquiries anyone may have about equipment, upfits, or service. Reading Truck is looking forward to next year’s round of Open Houses!