Tagged: Coach Ken

Coach Ken / Columns / Commercial Truck Training / Commercial Vehicle Pro / CVBNetwork / Ford / FordPros / Read

Commerical Truck Success: The Real Drivers of Your Business

By Will Brogan, Commercial Truck Success, Powered by OneNexus “The only source of knowledge is experience.” – Albert Einstein In today’s competitive market landscape, businesses in every industry are increasingly recognizing the pivotal role that end-users play not just in purchasing decisions, but in shaping the entire product lifecycle. Your effort to establishing meaningful relationships with these end-users – those who drive and utilize your vehicle on the job site – goes beyond customer service and putting out fires; it involves actively seeking and utilizing...

Coach Ken / Columns / Commercial Vehicle Pro / FordPros / Read / Tradeshows

COACH KEN : Working Trade Shows Without a Booth

Working a trade show for commercial auto can be a very lucrative event regarding both appointments and sales. Most dealerships feel like they have to buy a booth in order to make it worthwhile, but nothing could be further from the truth.  Here is why: One day walking the booths at a trade show or other business event is like five days of sales calls! Here is a short guide to working the show, including the word track. 1.  Be casual and friendly and whatever...

2024 / Coach Ken / Commercial Vehicle Pro / FordPros / Listen / NTEA / Toolbox / Tradeshows / Watch / Work Truck Week

WATCH + LISTEN: WTW24 | COMMERICAL TRUCK TRAINING | KEN TAYLOR

Coach Ken Taylor of Commercial Truck Training sat down with Kathryn Schifferle, CVO Work Truck Solutions to talk about the tools available and needed for the fast changing commercial vehicle market as well as One Nexus’ acquisition of Commercial Truck Training. Be sure to attend 2025 Work Truck Week! https://www.commercialtrucktraining.com/

Coach Ken / Columns / Commercial Vehicle Pro / FordPros / Read

COACH KEN: Is Your “Net” Working?

I often get asked, “Ken, what is the best way to network?” I have an unusual response to this question that requires a lengthy answer. I tell them to imagine they are fishing with one of two kinds of nets: a “casting net” and a “drag net.” A casting net spans about six feet in circumference and drag nets can be up to fifty feet long. The casting net is thrown into the ocean water by one person and after many tries you are lucky...

Coach Ken / Columns / Commercial Vehicle Pro / CVBNetwork / FordPros / News / Read

Coach Ken: The Light at the End of the Tunnel

We have been experiencing difficult economic and social times.  Inflation, a pandemic, shortages, and even protests have gripped the nation and the world with uncertainty. Businesses and families have been “psychologically” impacted and have held back on new purchases and business expansion. The good news is in times like these some of the world’s greatest businesses have been created and prospered. Publix Super Market: Twenty-two-year-old George Jenkins quit his job as manager of a Florida Piggly Wiggly and started his own grocery store next door....

Coach Ken / Commercial Vehicle Pro / FordPros / Read / Sponsors

COACH KEN: THE EXTRA MILE

A phrase I have learned to despise is “good enough.” We live in an age of “good enough” versus “the best.” Good enough means average. Good enough means you cut corners, get by, or do enough to get a “C” on a project or paper.  Imagine for a moment that a firefighter, police officer, paramedic, brain surgeon or professional athlete lived by the phrase “good enough?” Here is a quote to remember and live by: “The road to the extra mile is never crowded.” The...

Coach Ken / Columns / Commercial Vehicle Pro / Read

Coach Ken: Almost There! Facing Failure

So, you have been making sales calls with little success. As a result of all the negative news, you have decided to wait around the dealership until more inventory is available and the market picks up. I’m here to tell you that is the worst strategy possible in this or any economic environment. Let’s take a quick look at history: He tried 1,000s of materials to create the invention he knew would change the world. A reporter asked him, “Are you ready to give up?”...

Columns / Ford / FordPros / Read

Coach Ken: A New World

By Ken Taylor, Commercial Truck Training I recently returned from a national meeting that was eye opening! I had the opportunity to interact with manufacturers, dealers, and support industries to the commercial and fleet dealers across the nation. Knowing that I worked directly with commercial and fleet dealers nationwide, the big question asked repeatedly was, “How do we grow our business in this very unique time?” My advice was more detailed than most expected, but it was the advice I have been giving to dozens...